Customer: IQVIA ePromo is a highly scalable, cloud-based content management system (CMS) solution that addresses your organization’s growing commercial content demands. Rise above the challenges of the rapidly evolving digital landscape and content globalization with ePromo’s sophisticated features and out-of-the box configurations based on industry expertise, adapted to your needs.
Results: Danavero built a system that is used for clients to review and approve pharmaceutical advertisements. This area of the industry is mostly self-governed in an adversarial fashion (i.e. pharmas check each other's advertisements). Each advertisement can make some number of "claims" about a drug / product, but which must be backed up by some reference material. The ePromo system allows for medical, legal, and regulatory reviewers in a pharma to mark up advertisements with comments, and for the workers managing the process to track the claims made in an advertisement, and how they link to evidence.
