That’s what we mean when we say ‘website personalization’.
Website or content personalization means that you would optimize your website to be displaying web content based on the user’s demographics and their anticipated needs. So, if you want your website to be engaging for your target group, you gotta personalize it as soon as possible. Luckily for Drupal users out there, personalizing websites built in Drupal has never been easier, thanks to Drupal 8 and 9 amazing updates. But let’s talk about Drupal personalization modules later.
Now, let’s review the overall perks of content personalization for Drupal websites.
Drupal Content Personalization
Drupal personalization allows optimizing content based on users’ geolocation, browser history, device type and behavioral data. Basically, the platform allows you to create a unique profile for each visitor.
Thanks to thorough data analysis, you can predict what users are looking for on your Drupal website and offer them the information they want. So by implementing content personalization you 1) show the targeted information to the audience who is most likely interested in it; 2) save time for your visitors to search for relevant information. Drupal officially lists the following personalization perks:
- Content personalization provides a customized experience;
- A personalized site segments visitors according to their user persona;
- Website personalization increases the accuracy of A/B and multivariate testing;
- Your personalized Drupal website will most likely improve your ROI, thanks to the target marketing.
Looks good, huh?
Though naturally there can be pitfalls along to way. Let’s talk about them too.
What Are The Challenges Of Drupal Content Personalization?
Probably, the biggest decision to make while personalizing the content is the layout of the content itself.
While customizing your content completely might be tempting, a win-win scenario both for a business owner and for a user would be to follow general CMS engagement rules. Marketers recognize the following 9 elements to create structured personalized web content pages:
- Calls to Action or CTAs to encourage your visitors to become your potential clients;
- Accordions or collapsible sets of information that will help you to sort out content via subheaders to help users to search for relevant information;
- Blocks allow to embed other information from the website (like recent articles) within your page;
- Rows & Columns usually serve as a flexible structure element that helps mobile optimization of the website;
- Jumbotrons are the carousels of images that often include descriptions or links; Embedded video is often used to embed Youtube videos;
- Tabs are used to break content into separate tabs;
- Teasers go hand-in-hand with CTAs and are used to convert your visitors into leads;
- WYSIWYG Text is still a preferred option for many content authors out there and we gotta make it count.
These are the content marketing basics we advise to take into account while creating personalized web content.
Now, let’s talk about Drupal personalization from a technical perspective.
Drupal Modules to Personalize
Your Content To be honest, there is a Drupal custom module for almost anything that comes to mind of a website designer. We won’t be capable of listing them all in this tiny article, so let’s discuss the most essential modules that will help you to optimize your website’s content:
Context: Menu Block
Menu Block Drupal content module allows you to customize your navigation structures and menus. By doing so, you’ll meet each visitor’s personal preferences based on any context available in the Context module. The Context module will let you display context based on various conditions and reactions.
Commerce Recommender
This module is especially valuable for eCommerce websites. When a user selects a product, your Drupal website offers other related products that might interest this user by collecting data on the following purchases of this product or shapes up a recommendation based on the user’s previous purchases.
Browsing History Recommender
This Drupal custom module speaks for itself. It provides content recommendations by analyzing the user’s browsing history information.
Fivestar Recommender
This Drupal content module by integrating other modules (like Fivestar, Voting API, etc.) creates such features as ‘Recommendations for you’ or ‘Users also liked’ based on Fivestar voting data.
Drupal Personalization Module
This module is designed to personalize content depending on various data such as behaviour or geolocation so then your website will display content based on the user’s interest. For example, if your users are looking for a soup recipe on your website, you are suggesting soup recipes for them.
Also, this module is the one you need when you want to advertise your content on third-party websites.
Personalization module
If you already came to the idea of personalizing websites, you’ll definitely use this module. The personalization module offers a variety of plug-ins and APIs to customize the content for every user. Metaphorically speaking, this module basically allows you to create a unique Drupal website for every visitor. Thanks to complex machine learning algorithms, your website accurately predicts user’s preferences.
In Conclusion
As you’ve witnessed, you can customize Drupal all you want. Thanks to its personalization tools, you can target each one of your visitors. And well, it is really important if you want your content to be relevant for every user. While setting up personalization can look bulky, you can always contact us for help.
