Ah, remember those good old times when having an online store was enough? Before all these search engine algorithms, optimizations, ads… Everything has its time and a place.
And now it’s definitely an era of making it to the first search result on Google page. Of course, only if you want potential clients to discover your business and buy stuff from you (and you most certainly do!).
There are nearly 3.5 billion mobile users worldwide. When on their smartphones, they statistically spend 90% of their time using mobile apps.
So if you are thinking of an effective way of reaching out to them – developing a mobile app would be a great idea
The digital transformation is affecting all parts of our lives. And as it’s happening, the development technologies are changing and adapting to fullfill the market needs.
So in this article, let's take a look into what major current trends in software development are shaping up the industry.
It’s no secret that every marketer’s dream is position #1 on a search results page. It makes perfect sense since the CTR in the first position is at least 200% higher than on position #2. And, logically, the CTR decreases as the number goes down.
When 3.5 billion smartphone owners use their smartphones, they spend 90% of their time browsing mobile apps. So by simply developing an app and putting it out there, you automatically get access to 3.5 billion new potential customers.
